On 11th March 2020, Jaipuria Institute of Management, Lucknow conducted a guest session on “Feature Selection in Business Analytics” for Business Analytics students. The guest for the session was one of our Alumni Mr. Gaurav Deep. He is currently working as Manager (Data Analytics) in American Express.
Mr. Gaurav Deep commenced the session by taking us through the basics of analytics like - descriptive, diagnostic, predictive, and prescriptive analytics. Then the session was followed by the stepwise process which starts with problem identification, finding the source of data, data analysis, statistics & its application, right feature selection, model building and then model validation and evaluation.
Thereafter, during the latter half of the session, he took up a real-life business problem “Detection of Fraud in Medical Insurance”. Using this real-problem case, he explained how the steps of problem identification, asking the right question to the client and different combinations of variables are generated.
Toward the end, he concluded that working on different user cases gives a real understanding of the subject. Then Prof. Masood Siddiqui presented Mr. Gaurav Deep with the memento and green certificate.
On 4th March,2020, the Alumni Relations Committee of Jaipuria Institute of Management, Lucknow organized its Alumni Talk Series II, under the guidance of Prof. Manisha Seth - Chairperson - Alumni Relation, coordinated by Mr. Nitin Mohan - Assistant Manager - Alumni Relation Committee, and Mr. Samarth Sanal, Coordinator, Alumni Relations Committee. The eminent speaker of the session was Ms. Indu Ahluwalia of PGDBA Batch 1995-1997 of Jaipuria, Lucknow, currently positioned as the Human Resource Officer of World Health Organization (WHO) in Yemen.
The session began with a welcome note delivered by Ms. Nondini Banerjee and Ms. Prachi Sharma, introducing the guest to the audience and throwing light upon her achievements. A green certificate was then presented to the guest by Prof. Manisha Seth.
Ms. Indu took over the session and began by sharing her story- she not only thanked the institute for calling her as a speaker but also for being one of the key reasons for her success. ‘A naughty back bencher’- that was what she’d call herself and that she believes it was the place from where her journey started.
Narrating her journey so far, she mentioned about her struggles back in 1997, when there was slowdown and how getting a job was difficult but she somehow managed getting a job which payed her not more than 3500 in the field of HR.
She mentioned there is no shortcut to success and it takes a lot of hard work and in order to rise up you need to have passion in you. She further talked about her journey in Convergys Information Management Group as the single person head for setting up the office in Hyderabad.
After having enough of the corporate exposure in India she wanted to move international and thus started as a country HR head in Plan international with a dip of 60% salary. She not only began with the India fraction of Plan International in 2005 but also wrote the Global child protection policy, revamped the HR policies for a number of their campaign and travelled across to look for its implementation.
Gaining enough of the international experience, she flew back to India and started HR network in India with a group of 5 top notch UN officials.
After handling the last case of polio in India she resigned and shifted to the private sector and thus joined Reliance foundation as a vice president- Head HR but soon she realized that the job did not excite her. She believes that a person should do what they love and if they don’t enjoy the job then they should better leave it. So this made her leave the job at Reliance and came back to the public sector wherein she worked as a Head HR for organizations like Indian Institute of Public Health.
She stated how after working for some time she got a call from her ex-boss from Geneva asking her to fix HR for Global Programme, from wherein she started working with the WHO, coordinating with member states during emergencies in disease like measles outbreak, polio outbreak and many such issue, getting people from developing countries and coordinating with them for their help. She feels privileged to have travelled quite a bit and worked closely for so many government organizations.
Ms. Indu concluded by telling how much she loves her profession as a HR and the capabilities with which she has fixed the major problems and faced challenges like living in a war zone place like Yemen and following the strict norms. She emphasized that there no defined time for taking a course or a qualification and mentioned about the various degrees that she has successfully acquired such as the second master’s degree in International Business Law from U.K., six sigma black belt, a course from Amsterdam in Human Resource for Health.
This was then followed by a round of questions from various students. A few questions from the audience included - Why WHO? How to build HR Competencies, and how the roles of private sector and public sector HR different? Comments on digital presence and empirical experience. How to resolve conflicts with people at the same level?
She answered each question in very precise yet informative manner and also stated about the various precautions and challenges that one need to undertake when you are associated with such an organization, like you need to think before saying anything out, cannot raise your tone, understand about the diversity and culture issues, be conscious and aware about anything you speak or write about the UN sector since you are its representative. She also threw some light upon the conflict management techniques that people can undertake which can help them in understanding the team and arriving at a conclusion which will have mutual benefits for the parties involved. Talking about the requisites in private sector, she believes that it is 30% technical skill and 70% attitude skill and one should know how to pitch and brand oneself.
As in her case she is a woman who possess the required skills of fixing issues in all the areas. She believes, it is how a person brand himself plays an important role in his career and since she has branded herself in a manner of a problem solver therefore have been able to reach at this height.
The session ended with a memento been presented to the guest by Mr. Akash Deep Saxena (Batch 1995-1997) – President – Lucknow Alumni Chapter and Mr. Jasmohan Singh, followed by a vote of thanks by Mr. Akash DeepSaxena to the eminent guest for enlightening the students with her experience.
On 4th March 2020, a guest session for Retail Management students was held in Jaipuria Institute of Management, Lucknow, on the topic “Promotion and Performance Evaluation of a Store” under the guidance of Prof. Shalini Singh, Program chair, Retail Management. The guest speaker of the session was Mohd. Sharique, Area Manager- Marketing, UP Cluster, Big Bazaar/FBB and he is an alumnus of Jaipuria Institute of Management, Lucknow.
To begin the session, Prof. Shalini Singh introduced the guest speaker and facilitated him with the Green Certificate and requested him to start the session.
Commencing the session Mohd. Sharique told students about the New Store Launch in any market. Further, he explained that there are different marketing approaches required in different type of markets. Those types are as follows:
1. New Store + Existing City +Strong Competition
2. New Store + Existing City + Weak Competition
3. New Store + New City + Weak Competition
4. New Store + New City + Strong Competition
In the first category, it is very difficult or in other words, toughest to open or launch a new store to make it a success for which a proper survey, competition analysis and check on pricing strategy needs to be done. Also, Mohd. Sharique explained the two types of catchment area which is needed to be studied, those are:
1. Primary: 1km to 3km
2. Secondary: 3km to 7km
(Depending upon the radius of the market)
Also, the stock availability is different according to the location of the store and demand respectively.
Further, he told the five steps of launching a new store, those are as follows:
1. Approach: to analyze, what kind of technique is needed to establish a new market?
2. Fashion Index: to know, what is prevailing in the market?
3. Catchment Study: to properly study how many households are their, how many are occupied and unoccupied, and through which medium they should promote and create awareness about the store, thoe mediums can be through SMS, direct market etc. on internet.
4. Creative Brief: to attract the customers
5. Launch Plan
Moving ahead he explained the two types of promotion techniques,
· Above the Line (ATL): Promotion through TV advertisements, hoarding etc to capture large population.
· Below the Line (BTL): promotion through Calling, SMS, door to door etc to target specific customers.
Then he told about Push Strategy, wherein Brand Building Activity is done and Pull Strategy, wherein, various offers are given on the products to the customers. This was followed by a question answer round.
Towards the end, Prof. Shalini Singh proposed the vote of thanks to Mohd. Sharique for delivering such an insightful session.
A guest session was organized in Operations Research on the topic “Operations Research modeling in the Industry New Trends” at Jaipuria Institute of Management, Lucknow on 25thFebruary 2020. The guest speaker for the session was Mr.Manoj Pandey, Director, Advance Analytics and Enterprise Supply Chain at Johnson & Johnson, Washington. It was conducted under the guidance of Prof. Masood H. Siddiqui and Prof. Richa Srivastava. The session started with Prof. Richa Srivastava presenting a green certificate to the guest. Then the guest was introduced to be a business leader. He happens to be an alumnus of Jaipuria Institute of Management, Lucknow. He was having an experience of over 20 years in Operation Research modeling, supply chain. He is not just a part of Digital Analytics but he has also been a part of prominent organizations like Dell, Microsoft, Infosys, PWC and Amazon. The host for the Guest Session was Ms. Diksha Singh.
He started his session by stating the impact of Data Science in every industry. Further he stated about the facts of Johnson Johnson as 150 years old player and making more products in health segment. Other than that, he also mentioned that the bulk of revenue come from medical and pharma and in last 40-50 years the company purchased many companies like Orthopedics and today they are acquiring Robotic surgery company.
In addition to that he mentioned that the competition is between Supply chains of various companies and that 50% of company (Johnson Johnson) is in the supply chain.
He then talked about building a solution for confidence:
Ø How to explain it.
Ø Data used here is fair not biased.
Ø Data should be accurate.
Ø Open and building trust through community contribution.
Broadening it he stated that end goal is different and metric is different. Supply chain has 7 rights and 4 components of supply chain
Ø Plan- which product and how to manufacture
Ø Make- talks about manufacture and capacity
Ø Source- states the source or medium
Ø Deliver- logistics to end customer
And, by keeping all above four us get the 7 rights:
Ø Right product
Ø Right condition
Ø Right place
Ø Right time
Ø Right customer
Ø Right price
Ø Right quantity
After that he mentioned a couple of things to have visibility of company:
Ø Network visibility
Ø Backorder diagnosis
Ø On time in full
Ø Inventory health
Ø Availabity to promises
Ø Customer communication
Lastly, he told about Industry 4.O where in lot of innovation is been implemented. He altogether gave a new dimension to the learning of students.
On 10th and 11th February, 2019, guest sessions were conducted at Jaipuria Institute of Management, Lucknow on the topic "Communication in B2B” and “Key Accounts Management” under the course Business to Business marketing. This guest session was held under the supervision of Course Faculty, Prof. Vijay Anand. The guest faculty was Prof. Samar Sarabhai, Jaipur Campus, who visited our campus on a faculty exchange programme.
The session on 10th February started with Prof. Vijay Anand welcoming the guest with a Green Certificate. The topic for day 1 was “Communication in B2B”. The session started with Prof. Samar asking the question that how is business to business branding different from business to customer branding. After listening to the correct answers of students Prof. Samar told that the things which differ in B2B branding and B2C branding is: Communication Mix, Content Mix, Basis of Branding and Integrated Marketing Communication.
Later on the guest told that communication in B2B is all about playing with subconscious mind wherein he showed a video of DHL Company which got the Advertisement Winning Strategy Award in 2015. After watching the video student were told by Prof. Samar that in the add color, vision, content, and people played the major role and all these things are very important while forming a communication strategy. The session on Day 1 ended with Prof. Samar talking about Model of Corporate Brand, in which he talked about all these parameters:
1) Corporate Identity
2) Starter Choices
3) Corporate Experience
4) Brand Image
5) Corporate Brand
6) Reputation Dimension
7) Corporate Reputation
The sessions on the second day (11th Februray) revolved around topic “Key Accounts Management”, wherein Prof. Samar Sarabhai was welcomed once again by Prof. Vijay Anand. The session on Day 2 started with Prof. Samar telling that Business to Business marketing cannot be done without Key Accounts Management.
Day 2 was a complete exercise driven day in which Prof. Samar gave students a practical situation where there were so many questions to ponder which were related to Portfolio management, channel sales, employee per head sale and analysis of existing, new and prospect customers.
The 2 days faculty exchange programme ended on a positive note with Prof. Vijay Prakash Anand presenting a memento to Prof. Samar Sarabhai as a token of appreciation.